Marketing through Twitter

Social media marketing

Marketing through social networking sites is considered one of the most important methods of marketing in the current era, due to the wide spread of these sites among all groups of societies in all their spectrums, colors and age groups. Rather, it has become a close friend that does not leave us in our homes, our smart devices and our mobile phones.

This advantage of spreading has established a fertile marketing ground used by whoever wants to market a product or service it provides, using social networking sites, and the statistics on the increase in the number of users of social networking sites during the past three years indicate the importance of these sites and the role they play at various levels, including the marketing aspect.

The importance of social media marketing

• These sites have a large spread base that exceeds all traditional marketing and media means.
• Marketing through it is characterized by the ability to accurately identify the target audience, unlike other means.
• Possibility to measure results and feedback from them.
• Its financial cost is much lower than other means.

Marketing through Twitter

Perhaps Twitter and Facebook come at the forefront of these social platforms nowadays, as the number of Facebook users reached one billion and 2016 million users by the end of 44, and out of every five people in the Arab countries there are at least two people who have accounts on the site, and the number of Facebook users reached Twitter at the end of 2016 had 320 million users, and the Kingdom of Saudi Arabia ranked first in the list of Arab countries in terms of its use.

The importance and elements of marketing through Twitter

One of the reasons that make Twitter and Facebook powerful platforms for marketing in addition to the huge number of their users is the beautiful number of the type of ads that each of them offers. the article:

• Tweet Engagement: Do you have a product and want to market it and mobilize the audience for it? All you have to do is publish a news or advertisement on Twitter and use this type of advertisement, and your advertisement will reach whoever you want at the time you want with the budget that you choose.
• Gain Followers: If you are looking to spread the reputation of your organization and draw a mental image of it with the public, and you want to increase the hall of your followers, use this type of advertisement and you will achieve a lot.
• Web Conversation: This type of advertisement aims to increase the traffic of visitors to your personal website or the website of your product. In addition to other types, each of them has characteristics that offer a set of advantages to the marketer.

Omitting these platforms from our marketing plans is an incorrect decision, and using them according to a scientific methodology will certainly bring us many positives.